Does size or story matter more?

 “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” – Mark Twain There are some clear factors becoming even more evident in this changing ‘cosmopolitan’ retail landscape. Notably: If your scale is too small to be big and too big to be small – you need an even sharper point of difference than ever before. Some would describe this positioning as the business ‘story’. If imitation is the greatest form of flattery,

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