Haselden will join the yoga inspired athletic apparel brand from next month, reporting to the company’s CEO, Laurent Potdevin, who joined the company in December 2013 following the resignation of the brand’s controversial founder, Chip Wilson, after he sparked outrage with customers over his controversial comments.
Since 2012 Haselden served as executive VP and CFO of J. Crew, having previously also worked as senior VP of finance and treasurer and VP of financial planning and analysis for the US-based fashion retailer. Before joining J. Crew, Haselden held the position of VP of strategic planning for Saks Incorporated.
Laurent Potdevin, CEO of Lululemon Athletica, said Haselden’s extensive background in financial management with global apparel retailers was a perfect fit for Lululemon.
“I’m confident that his broad capabilities will strengthen our ability to build on our momentum as we develop our international footprint and create long term, sustainable value,” Potdevin said.
Lululemon has more than 200 stores, with the majority in North America. The retailer has around 30 stores in Australia and six in New Zealand.
In November 2014 the apparel giant partnered with Sydney-based e-tailer, StyleRunner, with the local online sportswear pureplay becoming its first global online retailer partner.