Shopping online is meant to be easy

The continued shift to online shopping is dramatic, and yet there are so many extra hurdles in the way for online shopping that can never happen offline. When was the last time someone asked for your password before you could buy the groceries? E-commerce brands need to take a critical look at their online shopping experience, and ask if there are any unnecessary hurdles in the process that they could remove to make things easier for their customers. The answer will be almost always be yes. Typi

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