From the author
Creating a seamless checkout experience
How to optimise your online checkout process - and why you need to.
Conversion rate in measuring success
Is conversion rate still a good metric for measuring retail success?
Kiwi retailers brace for internationals
How the pending arrival of Zara, David Jones, H&M and others will impact physical retail.
Marketing to an international audience
How to market your retail brand to an international audience.
Getting on the global stage
Key considerations to weigh up before launching into international markets.
Targeting the omnichannel shopper
Why targeting the omnichannel shopper is now more important than ever.
Back to basics
Lance O'Grady looks at three points for retailers to focus on for improvement.
How to make your customers spend more
Lance O'Grady's top tips to have your online shoppers coming back for more.
Shopping online is meant to be easy
Lance O'Grady talks about minimising the hurdles of online shopping.
