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Lance O'Grady

From the author

Is Search Engine Optimisation dead?

Why retailers need to rethink their SEO strategy.

Creating a seamless checkout experience

How to optimise your online checkout process - and why you need to.

Conversion rate in measuring success

Is conversion rate still a good metric for measuring retail success?

Kiwi retailers brace for internationals

How the pending arrival of Zara, David Jones, H&M and others will impact physical retail.

Marketing to an international audience

How to market your retail brand to an international audience.

Getting on the global stage

Key considerations to weigh up before launching into international markets.

Online is here to stay

Why retailers need to embrace digital, or fall behind.

Targeting the omnichannel shopper

Why targeting the omnichannel shopper is now more important than ever.

Back to basics

Lance O'Grady looks at three points for retailers to focus on for improvement.

How to make your customers spend more

Lance O'Grady's top tips to have your online shoppers coming back for more.

Shopping online is meant to be easy

Lance O'Grady talks about minimising the hurdles of online shopping.