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Understanding the conscious consumer

“Consumers don’t just want to buy stuff; they want to wear stuff that represents their values” says Blake Mycoskie, founder of Toms Shoes. For those who aren’t aware of Toms; since its launch in 2006, Toms has found global success with its unique one for one business model, which says it all: you buy one pair, they donate one pair. “It’s easy to understand and to share” said Mycoskie during an interview with The Independent. The California-based label has managed to enchant