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How to grow a brand customers fall in love with

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable” – William Pollard Kmart came to Australia from the US in 1960s, and in the past couple of years under the leadership of Guy Russo, has turned its fortunes around, moving from bargain basement to the nation’s number one department store. Those who have read some of our previous columns, seen our LinkedIn po