User Image

Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

How millennial parents are changing the kids’ food market

What retailers can learn from Zara’s failed response to campaign criticism

Why US retailers are embracing a more inclusive holiday season

Analysis: Should Macy’s accept its $9.5 billion acquisition offer

How Olly’s CEO aims to destigmatise talking about mental health at work

The powerful marketing mechanism behind Nest New York’s holiday collab

How Little Spoon is disrupting the children’s food market

TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

Can Dockers revive its casual, cool aesthetic for the next generation?

“A natural extension to luxury”: The logic behind Dior’s new baby care line

From White Diamonds to Cé Noir: The evolution of celeb fragrances

The thinking behind Bath & Body Works’ big bet on men’s grooming

“A big vote of confidence”: Why Walmart’s store upgrades are key

How #booktok is helping save indie bookstores in the US

Amidst rising sales and customer searches, has Glossier made a comeback?

Comfort and compression: Skims brings innovation to men’s apparel

Aussie luggage brand July touches down in NYC ahead of Apac expansion

From mini stores to the metaverse, will Macy’s new moves pay off?

No longer a “hot new thing”: Why AR shopping is here to stay

Why retail giants like Walmart are tapping into the booming pet-care market