TikTok and ‘deal’ mentality: What’s driving demand for advent calendars

With Black Friday behind us and holidays like Hanukkah, Christmas and New Year’s just around the corner, retail’s peak period is in full swing.  One particular area of interest is advent calendars, which are more popular than ever. Just last year, luxury department store chain Saks Fifth Avenue sold six different types of advent calendars; in 2023, that number tripled.  As confirmed by data sourced by Spate, a consumer behavior and trend analysis company, searches for advent calend

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