Catherine van der Meulen

Catherine van der Meulen

Catherine has an extensive background in retail, hailing from a multinational family fashion business. She has a strong passion and interest in sustainable organisation design and building organisations to create longevity beyond the short term wins. Please connect on LinkedIn.

Catherine van der Meulen, Author at Inside Retail

Doing business differently: How WE-AR puts people first

The athleisure brand is a B Corp and based on the UN’s Sustainable Development Goals.

Icebreaker: Conveying purpose through stories, staff and stores

What the brand is doing now to demonstrate its values to customers.

Pivot to purpose: How Icebreaker plans to become a world leading brand

An inside look at Icebreaker’s pivot to purpose.

For Allbirds, it’s all about the triple bottom line

We take a look at the ethos of this high-flying New Zealand brand.

Kathmandu proves retailers shouldn’t be afraid of transparency

The NZ-founded is a leader in ethical fashion.