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Catherine van der Meulen

Catherine has an extensive background in retail, hailing from a multinational family fashion business. She has a strong passion and interest in sustainable organisation design and building organisations to create longevity beyond the short term wins. Please connect on LinkedIn.

From the author

Doing business differently: How WE-AR puts people first

The athleisure brand is a B Corp and based on the UN's Sustainable Development Goals.
Icebreaker ram

Icebreaker: Conveying purpose through stories, staff and stores

What the brand is doing now to demonstrate its values to customers.
Inside Allbirds New Zealand store

For Allbirds, it’s all about the triple bottom line

We take a look at the ethos of this high-flying New Zealand brand.

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