For Allbirds, it’s all about the triple bottom line

Inside Allbirds New Zealand store
Inside the Allbirds New Zealand store.
As a native New Zealander, Tim Brown was always well versed in the qualities of merino wool, so it’s no wonder he began to question why it was virtually absent from the footwear industry. That spirit of wonder is how the Allbirds journey began. Then came years of research and modification, but always with the mantra to create better things in better ways. Finally, Tim teamed up with Joey Zwillinger to craft a revolutionary wool fabric made specifically for footwear. You probably know the rest

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