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Doing business differently: How WE-AR puts people first

When Jyoti Morningstar founded WE-AR while working towards a masters degree in development at Auckland University, she did so with the United Nations’ Sustainable Development Goals in mind, which she felt were natural objectives for any human heart. Having achieved a level of comfort and security for oneself, she says, she felt a human responsibility to set about helping others achieve this. “Entrepreneurs and businesses can (and should) incorporate poverty alleviation into their vis