ortunities in the pipeline for 2015, we expect to see similar growth in the coming year,” director of POLi NZ, Jeff Skidmore, said. “We’ve been fortunate to have had some loyal early POLi adopters and, like a lot of innovation, we’re beginning to see the rewards of the early years starting to pay off. “As our merchant numbers grow, and the POLi user experience continues to improve we are seeing more and more customers switching to the convenience and security of POLi bank transfers for their online travel, bill payment, and shopping. This is in part because POLi is the leading solution in the market, but also because it’s easy to use, and offers a viable alternative payment to online shoppers,” Skidmore said. Air New Zealand was an early adopter of POLi in 2009, providing online customers with the option of direct bank transfer for travel purchases and allowing customers without a credit card or wanting to avoid a credit card surcharge with alternative provisions for payment. “Over 40 per cent of POLi’s customer base own a credit card, and yet there is still a very strong preference for consumers to use their own funds rather than credit when buying online,” he said. “Since Air New Zealand, POLi has acquired a growing list of major airlines including Virgin, Jetstar, Air Asia, and now Etihad and Cathay Pacific.”