L’Oreal Groupe has made a minority investment in Jacquemus in an exclusive partnership marking the cosmetic company’s venture into fashion.

“With its singular brand positioning, fueled by sensational creativity and social first playfulness, Jacquemus will perfectly complement L’Oreal Luxe’s portfolio of iconic brands and reinforce our worldwide leadership,” said Cyril Chapuy, L’Oreal Luxe president.

The companies did not disclose the financial details of the transaction.

Simon Porte Jacquemus founded his namesake brand in Paris in 2009 and has grown the label locally and internationally over the years.

The company opened its first permanent flagship store at 58, Avenue Montaigne in Paris in 2022. It also has physical locations in Dubai, Seoul, New York (Soho), and London (New Bond Street).

“Fifteen years ago, I began dreaming of and creating Jacquemus, with perfume and beauty always part of my vision for the brand,” said Jacquemus who also serves as president and creative director of his brand.

“Today, I am proud to continue shaping this dream with the leading beauty group, L’Oréal. I’m excited to see what the future holds for us.”

Last month, L’Oreal said it agreed to buy Gowoonsesang Cosmetics, which includes South Korean skincare brand Dr G, from Swiss retailer Migros.