How Australian firm Game On clinched a global fragrance deal with Lionel Messi

Globally renowned football superstar Lionel Messi launched his first fragrance, Messi, last week, and it was an Australian company backed by Chemist Warehouse that made it possible. Game On Product Group is a market leader in licensed product development, manufacturing, retail, distribution, logistics and marketing. “We have a passion for building brands and creating ‘world-first’ products by thinking outside the box,” Daryl Czarny, one of Game On Product Group’s co-managing directors

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