If retailers care about CX, they need to be investing in the employee experience

Imagine walking into a store where the staff are not only knowledgeable but genuinely enthusiastic about helping you. Or calling customer service, and having someone instantly locate the exact product, size and colour you need and suggest the best delivery option. This is the reality for companies that invest in their employees’ experience. In an era where customer expectations are high and customer experience (CX) is a top priority, retail employees have never been more important. They ar

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