Lush Cosmetics will launch its Lush Shower pop-up at Westfield Albany in Auckland, encouraging Kiwis to ‘Go Naked’.

Kiwis can swap their empty cosmetics packaging at the pop-up from August 9 to August 10, for a plastic-free ‘naked’ shampoo bar worth $21.

Meanwhile, customers can still swap their empty Lush product packaging at any Lush store for money back nationwide year-round.

The empty packaging will be recycled through Lush’s ‘Bring it Back’ program, the company’s initiative to fight against plastic waste through ‘naked packaging’.

The company previously extended its closed-loop packaging incentive to non-Lush plastic cosmetics packaging up to July 31.