Sweat the small stuff: How brands can make more of their micro moments

Supplied: Who Gives A Crap.
Sure, big is grand. But small is just as exciting. You see, humans are drawn to the finer details. Those little elements capture our curiosity and stimulate the mind. They signify craftsmanship and cultural nuance. They also help things stand out or stand the test of time.  From online CTAs to in-store POS, the smallest spaces often present the biggest opportunities to show off your brand’s unique character. All it takes is a little clever thinking and writing. Coffee shops are notorious

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