Krispy Kreme’s head of development on keeping the brand culturally relevant

As head of development for one of the world’s best-known doughnut brands, it’s safe to say that Patrick McIntyre has a pretty sweet gig. And before Krispy Kreme, McIntyre had almost a decade’s experience in global executive retail operations and supply-chain roles at candy maker Mars. Here, he shares his love for sweets and views on the evolution of retail. Inside Retail: A large part of your career has been based around sweets. What led you to work in that category of the retail industry?

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