Heinemann to launch in New Zealand with a retail concept

(Source: Supplied)

Heinemann Asia Pacific will enter the New Zealand market with three new retail concepts at Auckland Airport scheduled to open in the second quarter of this year.

The new multi-brand concepts at Auckland Airport will include a variety of international fashion and accessory labels, as well as premium timepieces and jewellery. 

The new boutiques also feature well-known luxury and premium brands, with a focus on exclusivity, craftsmanship, and historical legacy. Heinemann’s fashion concept will feature names such as Givenchy, which will make its Oceania duty-free debut, Kenzo, and Stella McCartney.

“Heinemann’s new fashion, accessories, watches and jewelry offers further extend the current experience and these new additions help deliver a compelling shopping proposition that we hope will delight our travellers,” said Auckland Airport chief commercial officer Mark Thomson.

The launch is Heinemann’s latest step, following the expansion of its offering in its Sydney Airport duty-free store, the expansion into Sydney and Gold Coast Airport’s domestic terminals with a focus on Australian fashion brands, and the opening of its Chloé monobrand boutique in Changi Airport last year.

Heinemann Asia Pacific has retail locations in Sydney Airport, Gold Coast Airport, Hong Kong International Airport, Kuala Lumpur International Airport 2, and Lisboeta Macau.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.