Grill’d MD Simon Crowe on how drive-thru will inform its future growth

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Australian burger chain Grill’d recently opened its first drive-thru restaurant in Brisbane as part of a broader expansion strategy to service new markets and embrace new channels. Grill’d – which is positioned as a healthier option than fast-food  – is tapping into the significant global drive-thru food market. According to Cognitive Market Research, drive-thru was valued at over USD$620 billion in 2022, and is forecasted to increase at a compound annual growth rate of 5.62 per cen

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