Analysis: Why Asia’s collectable toys market is only getting started

Asians’ thirst for collectable toys – often sold in ‘blind boxes’ attracting collectors lured by the excitement of chance – has fuelled surging demand among Gen Z and millennials during the past few years.  Statista estimates China’s collectible toys market was worth around US$1.4 billion last year and predicts it will surpass $16 billion by 2026.  In contrast to the conventional toy market, the customer demographic of collectible toys is dominated by adults.  Data com

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now