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Sneakerheads get their digital kicks at Salvatore Ferragamo NYC store

Italian fashion house Salvatore Ferragamo recently opened a new concept store at 63 Greene Street in one of New York’s most chic districts, Soho. It’s the luxury brand’s foray into mixing a high-end retail experience with digital creativity and customisation.  Inside the 240sqm store, periwinkle walls and columns create a stunning backdrop to mirrored surfaces and plush minimalist furnishings. Shoppers are invited to engage in digital activities such as creating a non-fungible token (