Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $6
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Sneakerheads get their digital kicks at Salvatore Ferragamo NYC store

Italian fashion house Salvatore Ferragamo recently opened a new concept store at 63 Greene Street in one of New York’s most chic districts, Soho. It’s the luxury brand’s foray into mixing a high-end retail experience with digital creativity and customisation.  Inside the 240sqm store, periwinkle walls and columns create a stunning backdrop to mirrored surfaces and plush minimalist furnishings. Shoppers are invited to engage in digital activities such as creating a non-fungible token (