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Chocolate channels: Inside Lindt’s new in-store and online strategies

After two years of stalled bricks-and-mortar operations due to Covid-19, Swiss chocolatier Lindt launched its first new store in Australia in two years at DFO Homebush last month – bringing its new, global in-store offering Down Under for the first time.  The shop features the brand’s new in-store design, which uses mirrors, wood, copper and natural light to create a welcoming, modern environment. Plus, while the store will feature the brand’s usual pick-and-mix offer, where customers