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Slam dunk: Brand Collective sees big basketball opportunity for Reebok

Brand Collective has become Reebok’s official local distributor just six months after Accent Group locked in an exclusive agreement to distribute the US-based footwear brand in Australia and New Zealand for a 10-year term. The fashion and footwear retailer plans to open a handful of “small flagship” Reebok stores, invest in the brand’s online presence and boost its distribution through retail partners, such as Rebel, to capitalise on what CEO Eric Morris says is a “huge opportunity”.