Cosmetic brand Lush has opened its first 24-hour vending machine, located in Coal Drop’s Yard at King’s Cross in London.
Lush said it aims to provide customers with a distinctive retail experience by allowing them to purchase its products at any time of the day.
The machine is shaped like a circular kiosk. Customers walk around to and view the products, which include wrapped gift boxes. Moreover, it is sustainably designed, running on low energy.
The Ilocker vending machine is designed by Anmac, whose owners are Andrew Alpine and his wife Gemma Jackson, a couple well known for designing numerous film and television series sets, including for The Piano, The Beach, Bridget Jones’ Diary and Game of Thrones.
“Lush has always strived to dazzle our customers, from our product innovations through to bringing our core values into every aspect of our retailing,” said Charlotte Howe, a member of the Lush Group retail team.
“Using the highest quality of automated retail machines with our partner, Anmac, we are able to surprise and delight with a micro store that is open 24 hours a day. It is a retail theatre that never sleeps – live glow on the go.”
The London pop-up will run for six months during which time the company will change the product range and merchandising design to ensure ongoing customer interest.