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Tommy Hilfiger contracts out its beauty and wellness business

(Source: supplied )

Tommy Hilfiger has contracted the exclusive worldwide license of its beauty and wellness business to Give Back Beauty group. 

Under the agreement, Give Back Beauty will commercialise Tommy Hilfiger’s existing fragrances lines, including the signature Impact and Tommy Now franchise. The company will also launch new product lines starting next year.

“Give Back Beauty’s strength in the DTC market and in engaging with Gen Z and younger consumers will play a key role in further amplifying the reach and impact of our brand,” said Martijn Hagman, CEO at Tommy Hilfiger Global and PVH Europe.

Tommy Hilfiger said the partnership aligns with its sustainability mission to’ Waste Nothing and Welcome All’, as Give Back Beauty has a track record in sustainability and a business model that gives back to the community. The business currently holds the licenses for Elie Saab, Chopard and Philipp Plein. 

“Tommy Hilfiger has incredible potential within the beauty industry. We will proudly further strengthen its presence whilst driving an elevated brand experience to consumers,” said Corrado Brondi, founder and CEO of Give Back Beauty group. 

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