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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat.  While the move is expected to cost the company £10 million ($18.5 million) in the short-term, Lush said it’s a case of putting people over profit.  We asked the brand how it arrived at the decision, what it has learned from its previous efforts to leave Facebook and Instagram, and h