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‘Freedom to choose’: Adidas introduces burkini collection

Modest fashion experts respond to Adidas’ burkini launch. Image: Adidas.
Sportswear retailer Adidas is advancing efforts to be more inclusive to shoppers globally  with the recent launch of its Burkini Collection. The swimwear range is designed to provide women with more coverage in the water, with items including headscarves, pants, long sleeved tops and hijabs, made from lightweight, chlorine-resistant fabric. “Our belief is that nobody should be prevented from enjoying the benefits of being in and around the water, hence the recent launch of our diversified