‘Freedom to choose’: Adidas introduces burkini collection

Modest fashion experts respond to Adidas’ burkini launch. Image: Adidas.
Sportswear retailer Adidas is advancing efforts to be more inclusive to shoppers globally  with the recent launch of its Burkini Collection. The swimwear range is designed to provide women with more coverage in the water, with items including headscarves, pants, long sleeved tops and hijabs, made from lightweight, chlorine-resistant fabric. “Our belief is that nobody should be prevented from enjoying the benefits of being in and around the water, hence the recent launch of our diversified

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now