In a New Zealand First, national outdoor retailer Torpedo 7 has launched a TV campaign that embeds QR Codes in a series of commercials.

The scanning technology will allow viewers to access various information such as deals or promotions by scanning the QR code through their mobile device.

According to Torpedo 7, they hope scanning these codes have already become a habit for the Kiwis, who have now spent more than a year using QR codes in restaurants, gyms, and even toilets.

Torpedo 7 CEO Simon West said that he’s optimistic that the lucky-dip style deals will put the fun back into watching ad breaks.

“Everyone enjoys watching TV, but possibly not so much the ads. As a leading national retailer, we are always looking for new and exciting ways to bring great deals to our customers,” says West.

“Using QR code technology, we will make purchasing easier and more fun, with a little mystery thrown in around what deals will be unlocked each week.”

Compared with the NZ government scheme, there’s no need to download an app as most smartphone cameras already include a QR scanning capability.

Since the NZ Covid Tracer app launch, there have been more than 260,000,000 poster scans more with numbers still climbing by more than 500,000 per day.

Torpedo7’s campaign will run until June 1, and customers will have access to the entire length of the commercial and have ample time to scan the QR code.