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People walk past a Louis Vuitton store on the Champs-Elysees in Paris, France, September 18, 2020. REUTERS/Charles Platiau
LVMH partners with Prada and Cartier on luxury blockchain Leaders in luxury retail have joined forces to create Aura Blockchain Consortium, a global luxury blockchain that enables customers to trace the entire lifecycle of a product and verify its authenticity.  Developed by LVMH, Prada and Cartier, Aura matches a product ID with a client ID so that customers can access the history of a product at every step of the supply chain, from raw materials to the point of sale. Aura complies with th

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