For sisters Sally Obermeder and Maha Corbett, going into business together was always on the cards. “We’ve always wanted to work together, our paths had just never crossed,” Sally explained. That was until 2013. “I got the fateful call from Sally one day … ‘Hey I’ve got a great idea, how about we start a business together!'” Maha recalled. Eight years on, Swiish is thriving. The online lifestyle brand that stands for Stylish Women Inspiring Inner S
ring Inner Strength, Health and Happiness is a holistic approach to women’s health offering wellness products and supplements on one hand and stylish clothes and accessories on the other.
The company has been running an e-commerce store since 2015, and earlier this year moved into a larger premises that allows for recipe experimentation and plenty of space to shoot video and social content for the brand’s 100,000+ followers.
With Maha having just welcomed a baby boy, the duo discuss flexible working and why they’re never clock watchers.
“We don’t keep score .. we’re just head down, bum up; everybody just does whatever they can,” Sally said.
In this video, Sally and Maha share an insight into their own careers paths and how their individual skills have helped grow Swiish to the business it is today.
Note: There are some delays with the picture on this Zoom-recorded video.
