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French ski brand Rossignol eyes direct-to-consumer China opportunity

A skier on the slopes
French ski brand Rossignol is focusing on a strong DTC strategy in China.
With the Beijing 2022 Winter Olympics just around the corner, 113-year-old French ski brand Rossignol is picking up the pace to build its direct-to-consumer strategy in China and this winter, it will be upping the ante with the launch of new digital initiatives via its WeChat and Tencent platforms.  “Through the Tencent platform, we will enable ski instructors and ski clubs to use our Webchat store as a trade platform. They will be able to get commission and connect with new consumers,” sai

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