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Inside Nike’s new House of Innovation

Sportswear giant Nike has recently opened its third House of Innovation in Paris, boasting the brand’s most digitally-powered retail experience to date.  Video: Supplied Standing over four floors at 79 Avenue des Champs-Élysées in Paris, the iconic location is fitting for Nike’s first flagship in Europe, which offers one of the largest assortments of footwear in the continent. Other House of Innovation stores are located in Shanghai and New York. “When consumers step into Nike P