Online spending falls 27.4 per cent in June: BNZ

Online spending in June slipped from May’s lockdown high, Bank of New Zealand said in its latest online retail report. 

Although online spending in June was 15.7 per cent ahead of the same time last year, compared to last month online saw a decline in spending with overall sales down 27.4 per cent on May. 

And the story was the same with each individual product category.

Furniture, homewares and hardware continued to be in-demand post-lockdown, up 50 per cent on June 2019, and up 87.7 per cent in the fourth quarter of FY20. 

Recreational goods and entertainment was also up 22 per cent on June 2019, while electronic goods was up 17 per cent. 

Similarly, online groceries and liquor sales were up 15 per cent, online department stores up 10 per cent, pharmaceuticals up 9 per cent, and clothing up 7 per cent. 


All fell on May’s figures, though BNZ didn’t provide specific details. 

During June, just over 67 per cent of online spending was made at domestic websites.

“It will be interesting to see how much of the online spending behaviour that was thurst upon some consumers remains, and how much of that continues to be purchased at the domestic offering,” BNZ said. 

“If June is any indication,  it looks like a portion of this behaviour is here to stay.”

Comments

Comment Manually

Twitter

Many brands rely on social media to build relationships with customers, but how do you effectively engage them duri… https://t.co/AufPmLdqNh

1 month ago

Confronted with the lasting effects of the crisis and taking into account the observed consumption trends, signific… https://t.co/4OQ6Cg6R2F

1 month ago

E-commerce giant Shopify is partnering with New Zealand social enterprise Te Whare Hukahuka to introduce its produc… https://t.co/wDWkq6CVww

1 month ago