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New Lush campaign shines a light on staff

Lush is putting their employees front and centre of their latest digital campaign, Behind the Sticker, featuring interviews and profiles of their team members and sharing their stories with customers. “Being a retail-led business, our retail staff are at the heart of a lot of what we do,” said Jay Jennings, Lush’s brand communications manager. “However, we do have huge amounts of passion and a lot of wonderful people who make up the more unseen part of the business.” The campaign is al