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Brands risk backlash over Black Lives Matter. Should they still speak out?

Zimmermann has promised to do more within the business to fight systemic racism. Global brands including L’Oreal and Adidas have recently been accused of racist behaviour, ranging from discriminatory hiring practices, to lack of diversity in marketing campaigns, to unequal treatment of people in their stores. The allegations follow a flood of corporate messages in support of the Black Lives Matter movement and racial justice amidst global protests sparked by the death of African-American man G