Harry Potter NYC flagship store brings Wizarding World to life
Warner Bros has opened the world’s first official Harry Potter flagship store in the heart of New York City this summer.
Located next to the Flatiron building at 935 Broadway, the Harry Potter NYC flagship store features the largest collection of Harry Potter and Fantastic Beasts products in the world, together with special products including personalised robes and Bertie Bott’s Every Flavor Beans, and a range of house wands with designs exclusive to the New York location.
“NYC is the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences,” said Sarah Roots, SVP worldwide tours and retail at Warner Bros.
“This is the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic,” she said.
Occupying 20,000 sqft and spanning three floors, the Harry Potter NYC flagship store provides fans with a number of retail experiences that evoke the magic of the Wizarding World.
This story first appeared on sister site Inside Retail Asia.
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