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Why is pureplay online retail so rarely profitable?

I knew that this was doomed from the get-goYou thought that it was special, special Circles, Post Malone Recently I shared a post on social media that essentially was asking this perennial question: why is pureplay online retail often a very marginal business proposition? Why, in reality, does online mostly really only work as an omnichannel play? Which just goes to show that a physical environment is crucial to the profitability of omnichannel retail. As we know, Amazon took 14 years to make a