Mighty Ape partners with B Corp leather-goods brand
As part of its efforts to address its climate footprint, New Zealand-based online retailer Mighty Ape are partnering with B Corp Duffle&Co to bring the brand’s climate-positive leather goods to its marketplace.
Mighty Ape has also been streamlining its packaging process by removing foam chips as void filler in its deliveries, with an aim for half of its packaging to be considered sustainable by April 2020 – and 100 per cent to be sustainable by 2021.
This is the first such partnership by Duffle&Co, which said it was determined to show New Zealand businesses that its possible to operate at scale while creating positive social and environmental change.
“In partnering with a large retailer like Mighty Ape we are able to make a much bigger impact,” Duffle&Co marketing director Emily Long said.
“Through this partnership we’re also able to provide more work hours to talented craftsmen (keeping them out of sweatshops) that will be able to support their families and provide an education for their children.”
Duffle&Co’s goods are made in Indonesia, where it has planted 180 mangrove trees to offset any pollution the manufacturing process may produce, and provided almost 200 work hours to craftsmen in need.
While the brand is sold in over 40 stores across New Zealand and Australia, Mighty Ape is the first large online retailer to stock the brand’s goods.
“We are excited to offer the Duffle&Co range on our website, a product that not only focuses on quality and design but more importantly makes positive changes to the environment and communities,” Mighty Ape marketing manager Gracie MacKinlay said.
“It’s great to see more and more environmentally sustainable products emerging nowadays, so we are able to offer these options to the public to make a positive impact in some way.”
Most Read Stories
Twelve New Zealand grocers have formed a new association aimed at increasing the prevalence, influence and efficacy… https://t.co/DtsdsrAcot10 mins ago