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Retailers that meet the demands of irrational, emotional customers will survive

Domino’s Pizza Enterprises is not like any fast food chain out there. Perhaps it’s because it doesn’t even refer to itself as one – but rather as a technology company. Its unique position in the market has come after years of embracing new and innovative ways to enhance the digital experience for its customers – with the ultimate goal of getting its pizzas delivered faster. Domino’s has delivered countless innovations over the years including Dru, the robotic unit, the pizza tracker,