Digital has undoubtedly become a key component of traditional marketing techniques. As trends are rapidly evolving, technologies developing, and consumer expectation increasing, now is the time to vamp up your digital resources and maximise efficiency to deliver an infallible customer experience from start to end.
The Online Retailer New Zealand Conference returns to Auckland for the fourth time this Friday 9 March 2018 at the Grand Millennium.
This essential one-day conference will present an agenda that focuses on equipping the local audience with practical tools and savvy skills you need to put your customer at the heart of your digital strategy and turn it into the DNA of your brand.
Hear the highest rated speakers from Online Retailer Sydney 2017 present on inspiring topics from organisations such as Thankyou, Supercheap Auto, Showpo, Culture Kings and Speedmaster.
The event will also cover topics relevant to the New Zealand market, with local brands covering current topics such as:
- Email Marketing Personalisation To Boost Performance and Conversion
- Aligning Your Business to Get Amongst Amazon’s Marketplace
- Insights into a Customer Centric Digital Transformation
- What Shoppers Want: How Transparency and Control is Changing Online Retail
- View the full agenda
This event mixes the best of international case studies, local inspiration and technology solutions, providing a great environment to network with your peers.
Ahead of his session, ‘Keep Up with Trends and Make Digital the DNA of Your Brand’, Showpo’s Chief Marketing Officer, Mark Baartse says:
‘As a pureplay ecommerce company, Showpo is of course digitally led in our activities. But we need to go a bit deeper than this. The word “brand” is used in a very abstract way, quite separate from the world of digital. But they don’t have to be that way. We can align our technical, digitally-led activities with our brand and make them play nicely together. It’s a real win-win scenario. It’s a work in progress at Showpo, but I’m excited about it and look forward to sharing our experiences to date.’