Coffee chain’s record haul kicks off 2018
Strong summer sales gave the retailer a 50 per cent revenue boost over its previous $1 million record, set in December 2014.
The coffee firm has now expanded to 62 cafes, with a further five to be opened in 2018.
“The post-Christmas period is typically strong for us in terms of trading, but this year there has been a significant increase,” said Brad Jacobs, co-director and network manager, The Coffee Club.
“It’s the first time we’ve taken $1.5 million in a week. Our previous milestone was a million dollars which we set in 2014. Back then we had 53 cafes and now we have 62, so it’s a 50 per cent increase in sales but with only 17 per cent more stores.”
During its record week, The Coffee Club served up 33,000 flat whites, 14,000 cappuccinos, 12,500 lattes, 3,000 Eggs Benedict with bacon, 2,000 chicken & bacon club sandwiches, 4,300 iced coffees & chocolates and 3,700 smoothies.
While an increase in locations across New Zealand has helped increase business, the directors of The Coffee Club also attributed several other factors to the strong start to the year.
“Our new menu has expanded our range – more chilled drinks, real fruit smoothies and frappes – which is more appealing in summer, as well as a wider selection of meals. On top of that, we’ve placed a lot of focus on our mystery shopper programme to ensure standards are high across all of our stores. Our customers know that they will get consistently good food and service with us, which keeps them coming back on a regular basis,” added Jacobs.
The retailer is also looking to expand its New Zealand footprint in 2018. Its next location is due to open in Christchurch CBD in late March this year.