I regard the theatre as the greatest of all art forms, the most immediate way in which a human being can share with another the sense of what it is to be a human being. Thornton Wilder This Christmas we will have over 75,000 retail shops vying for the attention of shoppers and with that in mind, I have stepped into our implementation division to share some of the time-honoured business fitness techniques for maximising that valuable physical retail window space. William Shakespeare famously said