They’re only human: Big data made simple

Big data has become one of the big buzzwords of retail in 2017. But many retailers remain confused by what it means and how to use it. Cue a team from Scotland who just three years ago founded a startup called Big Data For Humans. They weren’t your typical team of ‘tech guys’ but by a group of highly experienced retailers with decades of shop floor customer experience under their belts. Their mission: harness the power of big data to bring an unprecedented depth of insight into customers

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