Burger Fuel Group has seen a 91 per cent explosion in profits through the 2026 financial year, despite only a modest uplift in sales.

The franchisor’s $1.96 million in after-tax profits followed $111.4 million in groupwide sales. This sales figure, however, was just a 2.93 per cent increase on fiscal 2025.

Burger Fuel said the results “represented a solid continuation of momentum” from its recent financial results, including a 93.6 per cent profit increase in the first half of the year. One significant portion of the year’s lofty profits was a one-off gain of $288,000 from the sale of the company-owned BurgerFuel Ponsonby store in December.

With 66 restaurants in New Zealand across its Burger Fuel, Shake Out, and soon-to-be phased out Winner Winner brands, the group recorded $108 million in sales, increasing 4.1 per cent year-on-year. 

Shake Out sales led the group with a 20 per cent increase in sales for the year. An additional 20 virtual kitchens for Shake Out were added, increasing the brand’s coverage across New Zealand.

Meanwhile, the Winner Winner brand is down to its final location. The site in Courtenay Place, Wellington, is also home to a virtual kitchen for Shake Out. “We are no longer investing in Winner Winner,” the group said.

Going forward, the group’s online ordering platform is under trial. The group said that it expects to earn additional revenue from the software, with work on it continuing through fiscal 2027. The move to maintain “ownership of our customers”, Burger Fuel said, “remains an essential component ensuring that we continue to grow the long-term value of the business”.