Fuel retailing giant BP has drawn the ire of the country’s Commerce Commission, as the regulator has made allegations about its Everyday Rewards program.

The commission began its investigation into BP in April 2025 following customer complaints. These complaints reported incidents of purchases made at “a number” of BP Connect stations, scanning Everyday Rewards cards, and not receiving the advertised discounts.

“We expect big businesses to take the time and effort to get pricing and promotions right. Consumers should be able to trust the information they receive when they are buying goods and services,” deputy chair of ComCom, Anne Callinan, said.

“I have limited patience when it comes to large, well-resourced businesses that aren’t investing in their systems to get the basics right. When a business advertises a deal or discount to certain customers, those customers must receive that benefit when they pay.”

The commission said that BP responded to the investigation by making changes and investments intended to reduce further issues. Callinan, however, argues that further incidents have occurred.

“This instance is concerning, not only because it raises questions about the effectiveness of the company’s changes, but also as it was within the current period of higher fuel prices,” Callinan added. 

Most of the alleged conduct occurred before the current period of higher fuel prices, ComCom said, as it plans to file charges against BP in the Auckland District Court.