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Don’t blame the referee, let’s concentrate on the game plan

‘The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.’ – William Arthur Ward Study the truly great business performers in retail and other sectors and you see some startlingly simple commonality to their success… A strong focus on the end gamePassionate engaged cultures (the internal brand)A fundamental beliefSpeed to marketAgility in decision makingCustomer centricity at the heart of their business, not just in the implementationI