Does the Easter Bunny really want to come out to play in January?

Retail has been a calendar-based business for all of its 3500 year-old history. Seasonal promotions have always served an important part of the retail calendar, connecting with the human emotions of customers and driving peak spending patterns. But in the last twenty years something quite dramatic has emerged in the engineering of those promotional periods that has caused them to be stretched over much longer time frames – some up to 20 weeks now. The two reasons this has happened are com

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