Department store giant, David Jones, has partnered with World of WearableArt for a theatrical event taking place in Wellington next month.

David Jones New Zealand, which opened at Lambton Quay in July, will have naming rights for the Avant Garde section of the show where designers are challenged to produce work that evolves around, pushes and goes beyond the boundaries of fashion, art and design.

Anthea Cooper, David Jones New Zealand regional manager, will also select the New Zealand Design Award.

To celebrate the partnership, David Jones will display a World of WearableArt garment created by late designer Claire Prebble in one of its Lambton Quay windows from September 20 to October 9.

“As newcomers to the city, we’re thrilled to be part of this unique and spectacular event, which inspires and nurtures imagination and originality in fashion, art and design,” Cooper said.

“As a leading fashion business, it is vital that we play a part in fostering creativity and World of WearableArt gives designers a unique opportunity to tap into their inventiveness and push the boundaries of design without their commercial hat on. I look forward to seeing the creations from this year’s entrants.”