80:20 rule myth shattered

Ask, and you will receive. The findings of a recent national research study have shattered the widely-held contention that successful retail businesses generate around 80 per cent of their revenue from repeat and referral transactions. Referrals have declined, substantially. Consumers report effecting direct and personal referrals and recommendations to less than 8 per cent of entities with whom they dealt with in the four weeks preceding interviews. Arguably, the most disappointing finding was

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$6 for the first 30 days. (Auto renews at $30 per month)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$336 per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now